Harpers Wine & Spirit Trade News

Martell launches AI-powered bartender

Published: 22 April, 2026

Pernod Ricard-owned Cognac house Martell has launched an AI-powered ‘virtual bartender’, claiming to be the first brand in the category to do so.

Surveying AI adoption in the drinks trade

Published: 17 September, 2025

As businesses increasingly embrace elements of AI to enhance their efficiency and performance, the Harpers team invited our trade readership to take a survey to help build a picture of uptake in the drinks world.

AI & wine education: a potential game changer for teaching

Published: 06 March, 2025

AI fear is a very real phenomenon and an ongoing concern for many as we head deeper into 2025. From governments folding AI into their models for economic growth, to the launch of Chat GPT in 2022 putting generative AI into the hands of people everywhere, the question of what exactly humans will bring to the table in the next 10, 20 or even 100 years, seems an increasingly urgent question.