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Jerry Lockspeiser: Are we getting the most from our marketing spend?

Published:  24 June, 2024

I like to consider myself an open minded, flexible kind of guy. But when I ran businesses I could sense the shutters coming down every time we had a management discussion about how much to spend on marketing.

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Hospitality Rising launches recruitment campaign

Published:  18 November, 2021

Hospitality Rising, a collaborative movement dedicated to increasing recruitment levels in the industry, is aiming to raise £5m by running “the biggest hospitality recruitment advertising campaign the world has ever seen”.

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Hattingley marks anniversary with TV wine first

Published:  18 June, 2020

Hattingley Valley has become the first English wine producer to launch a TV advertising campaign, to kick off just head of English Wine Week (20-28 June).

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Portman Group strengthens complaints panel with four new members

Published:  03 July, 2018

The Portman Group has strengthened its independent panel that considers complaints about irresponsible alcohol marketing under the organizations codes of practice with four new members.

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Jerry Lockspeiser: It’s time to treat drinkers like adults

Published:  28 March, 2018

What have Kevin the Carrot, a wine called Sex, and Anything But Chardonnay got in common? Answer: They’ve all been banned.

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