Weather drives May grocery sales boost, offering opportunities for off-trade alcohol sector ahead of Euros and Olympics
Published: 31 May, 2024
Weather has overtaken inflation as the primary driver of UK grocery sales growth in May, according to new data from NIQ. Total till sales at UK supermarkets grew by 3.3% for the four weeks ending 18 May 2024. This growth was fueled by shifts between wet and warm weather, which pushed value growth at supermarkets to 5.1%, a two-month high excluding Easter.
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