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Brits marry on English fizz but divorce on Champagne, finds Aldi

Published:  18 April, 2024

Much is written about the wine purchasing habits of Brits, but less so about the occasions with which they match certain styles of wines. However, a new survey, commissioned by Aldi and conducted by Prospectus Global, has thrown up some intriguing insights into which wines are paired with what life events by UK wine drinkers. The aim, said Aldi, was to help customers to navigate the wine aisle with a different approach beyond food pairing.