Data released by the IWSR has revealed a year-on-year rise in “on-trade consumption incidences” in certain markets, gathering information from consumers in countries such as China, Germany, Italy, Mexico, the UK and the US.
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The white wines made from Verdicchio in Italy’s central Marche region were once famous for lining the supermarket shelves in its recognisable hourglass shaped bottle. Often considered generic in style, the varietal has undergone a renaissance in recent years. Is it time to revisit verdant Verdicchio in all its forms?
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Much has been made of the potential of Italian whites beyond the near ubiquitous Pinot Grigio. But few conversations have centred on an arguably more important question – namely, is there a contender to take a place with the top white wines in the world?
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