Some 71% of European consumers are buying, stocking or consuming less alcohol, according to new analysis released today at the Beverage Forum Europe 2025 by Circana.
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The beverage industry has undergone significant changes over the past year, presenting new opportunities for both brands and retailers, according to a new report from Circana, an advisor on consumer behaviour.
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Circana, a leading advisor on consumer trends, has revealed in its ‘12 weeks till Christmas tracker’ an upward trend in wine sales in terms of value.
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Circana, the leading advisor on consumer complexity, has launched its Race for Resilience: Innovation Pacesetters report for Europe. Covering the six largest markets in Europe (France, Italy, Germany, Spain, UK, and the Netherlands), the report reveals declining product innovations for alcoholic drinks brands across the last two years.
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