Published: 15 November, 2021
In the past decade, regular wine consumption among 18-34 year olds has fallen by 10% (Wine Intelligence), which could indicate trouble for the sector in the future. Alex Green, co-founded wine distributor Beyond Wines after working with business partner Matt Johnson at Copestick Murray where they worked on i heart and Freixenet. Here, he explores why wine brands are failing to engage the younger demographic and where they stand to make the biggest wins.
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Published: 02 September, 2020
Organic sales at Pernod Ricard fell 9.5% as a result of the Covid-19 crisis, the company has reported, with revenues for the year to 30 June reaching €8.5bn.
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Published: 17 April, 2019
Hardys, the wine brand from Accolade Wines, is targeting food matching with its new on-trade exclusive ‘Foodies Range’.
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Published: 23 March, 2018
Spain has long been known as the commercial hub of Europe’s classic winemaking regions – a category that has traditionally seen off-trade sales veer towards its £5-£10 “sweet spot” or lower, to the sub-£5, rather than its top tier of lauded pagos.
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Published: 23 February, 2018
Jo Gilbert tracks how artificial intelligence is emerging from the shadows, along with augmented reality, to become the ultimate interactive collaborator
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