Exports of Vins de Provence rosé wines to the UK soared 51% in both volume and value from 2019 to 2020, according to the latest official figures from French Customs and the Conseil Interprofessionnel des Vins de Provence (CIVP)
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The Conseil Interprofessionnel des Vins de Provence (CIVP) has unveiled its marketing activity for 2020.
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Provence wine marketing council CIVP has approved a multi-million action plan involving over 15 markets.
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The popularity of drier, paler styles of rosé show no signs of slowing as they inch further and further into the mainstream, with Blossom Hill becoming the latest company to latch onto this consumer-friendly style.
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Provence has long established itself as the darling of rosé of production – pale, pink, dry, with quaffable delicate fruits and a commercially-proven track record which has seen its flagship style imitated by most pink-producing regions across the world.
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