Norfolk-based drinks producer and co-packer Broadland Drinks is set to become the UK’s largest filler of ‘Frugal Bottles’ in a milestone partnership with Journey’s End and British sustainable packaging company Frugalpac.
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Creating a brand that upends the wine-centric view of the trade has been tried many times, but a new collaboration between experienced buyer Andrew Ingham and Cape winery Journey’s End may just have what it takes to bridge the gap with wine-interest-lite consumers. And, if it does gain traction, there may well be salient lessons to learn for the wider trade at a time when interest in wine – especially among younger consumers – has stalled.
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Wine trade veteran buyer Andrew Ingham is to launch an innovative new range in collaboration with Cape winery Journey’s End this autumn.
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