Harpers Wine & Spirit Trade News

Connected packaging could become 'main' marketing bridge to customers

Published: 03 February, 2022

More and more brands are using QR codes and smartphone apps to transform simple packaging into digital experiences.

Journey's End launches AR-label range

Published: 08 September, 2020

Stellenbosch winery Journey’s End has launched a new range of six wines with augmented reality labels.

Friday Read: Chasing millennials – a moribund or redefined art?

Published: 15 May, 2020

For as long as I can remember, the wine industry has been coveting youth. Generic bodies have been at the forefront of this rush to connect with Gen Y. The CIVB, Inter Rhône and InterLoire have all invested significant resources into campaigns targeted at millennials.

Champagne Top 100 launched in London

Published: 03 March, 2020

London fine-wine club 67 Pall Mall is partnering with wine-event and education provider Scala Wine to launch The Champagne Top 100.

TWE launches Squealing Pig in the UK

Published: 09 July, 2019

Treasury Wine Estates has launched a new wine brand into the UK market. Named Squealing Pig, it is the producer’s first multi-country-of-origin wine brand to be on sale here.

Neil Anderson's Key Trends for 2019

Published: 28 January, 2019

Kingsland Drinks’ marketing director Neil Anderson gives his view on eight trends that will impact the wine industry through the coming year

TWE rolls out AR app across trio of brands

Published: 28 September, 2018

Treasury Wine Estates (TWE) has expanded its Augmented Reality (AR) technology in the UK to Lindeman’s Bin, Wolf Blass Yellow Label and Matua using Living Wine Labels.

Power to the Punter

Published: 02 May, 2018

Technology is fast empowering the consumer when it comes to engagement, purchasing decisions, driving innovation and shaping the market, with accessible gadgets, widgets, apps and other advances changing the way wine is shipped, sold, delivered and even drunk.

Talking about the future: The Alexa effect

Published: 30 April, 2018

With intelligent personal assistants helping consumer engagement to become increasingly human and conversational, Jo Gilbert asks what’s in store for wines and spirits

Are you being served by AI?

Published: 23 February, 2018

Jo Gilbert tracks how artificial intelligence is emerging from the shadows, along with augmented reality, to become the ultimate interactive collaborator

Rousset heads to Champagne for first in wine tour series

Published: 31 January, 2018

Master sommelier and restaurateur Xavier Rousset is preparing to host a guided tour of Champagne that will include tastings, blending sessions and access to the region’s most prestigious producers.