Last week two things led me to think about one of the wine trade’s most perennial questions – how can we best communicate with drinkers about wine?
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The “no & low” category, as it’s become lovingly known, is one that many spirits boffins struggled to get their heads around at first. When you look at the statistics, the success of no & low is startling. For the last two years in the UK, growth in the category has massively outperformed the overall total beverage alcohol volumes and in 2023 sales of low alcohol products doubled (IWSR data). And there are other markets around the world where it’s even bigger, where moderation and sobriety are more common and embedded in the culture. But let’s be straight – it’s still a small category when compared to rum, vodka, or even tequila – but the overall trajectory is on the up and expected to continue well into the next five years and beyond.
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Wine trade veteran buyer Andrew Ingham is to launch an innovative new range in collaboration with Cape winery Journey’s End this autumn.
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New research has shown how the booming low and no category has established a new middle ground, where moderate drinkers are increasingly the ones pushing the category to new levels of growth.
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The president of the Garda DOC Consortium, Paolo Fiorini, has announced plans to raise awareness of the region’s wines in the UK, following a study undertaken by Wine Intelligence.
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It’s difficult to gauge how much is known in the UK about the white wine grape Koshu. Hailing almost exclusively from Yamanashi prefecture’s Katsunuma region – the ‘birthplace’ of Japanese viticulture – the wine remains largely shrouded in mystery to the UK trade, despite Koshu of Japan’s faithful annual tastings.
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A member of the Amazon Prime series Three Drinkers has condemned Rishi Sunak’s proposed changes to the duty system as “punishing female consumers”, highlighting that wine is the most popular alcoholic drink among women in the UK.
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In the first of a regular look at the multiples, Andrew Catchpole sizes up the general health of the sector.
With just four days to go before the 30 January consultation deadline on the UK Government’s proposed changes to the way excise duty on alcohol is calculated, the last chance to be heard is fast closing in.
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One in three UK drinkers now regularly choose low or no alcohol brands, according to a new survey commissioned by the Portman Group.
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The founders of online wine retailer, Plonk, have unveiled their mission statement: rebrand and revitalise the use of this derisory epithet and repurpose it for a new generation of wine drinkers.
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Popular Amazon Prime show 'The Three Drinkers' will return to our screens in February 2022, with a new six-part series called ‘The Three Drinkers in Ireland'.
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A combination of climate change, labour shortages and increased shipping costs are threatening Britain’s wine supplies, with price rises likely to follow, Wine Drinkers UK (WDUK) has claimed.
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New CBD-infused wines from South America are to make their debut in the UK this month, adding the first Latin American flavour to this nascent category.
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Buyers are finding wine drinkers more than willing to take a chance on non-Malbec reds from Chile
and Argentina, as Lisa Riley reports
Will we ever understand wine drinkers?
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When it comes to buying wine, the Welsh are the most sophisticated while the English hunt for a bargain, according to data which aims to map the buying behaviours of UK drinkers.
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Wine Drinkers UK (WDUK) have renewed their calls for the government to recognise wine as the UK’s favourite drink by cutting increasingly burdensome taxes.
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Drawing on data from a recent survey of over 500 wine and spirits drinkers, Callum Saunders, head of planning at brand activation marketing agency Zeal Creative, shows how that focus on sustainability is increasing, not decreasing, as a result of the pressures of Covid.
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The loss of celebratory drinking occasions has put the breaks on an already slowing thirst for sparkling wine in the UK, new research has revealed.
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