Beam Suntory rebrands as Suntory Global Spirits
Published: 02 May, 2024
Beam Suntory has rebranded to Suntory Global Spirits, marking its evolution into a global leader in spirits and ready-to-drink cocktails.
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Campari steps into ‘super premium’ cognac category
Published: 15 December, 2023
Campari Group is set acquire Courvoisier from Beam Suntory, adding what the company describes as a “fourth major leg” to its spirits portfolio.
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Courvoisier unveils bottle redesign
Published: 15 February, 2022
Cognac house Courvoisier has embraced a striking new look for its range of spirits – a sleek, paired-back bottle design that “rediscovers distinctive codes from centuries past that made Courvoisier iconic during the Belle Époque era”.
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Cognac raises its game
Published: 06 October, 2020
As a younger generation of drinkers becomes increasingly interested in what Cognac has to offer, Lisa Riley looks at the innovation and diversity at work within the category.
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