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Penfolds ventures into NFTs with Magill Cellar 3

Published:  23 November, 2021

Penfolds has unveiled a new partnership with digital assets trader BlockBar to sell a barrel of its tiny production Magill Cellar 3 wine for USD $130,000.

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Penfolds releases final wine in ‘g’ series

Published:  01 November, 2021

Penfolds has unveiled a new wine blended from five vintages of Grange named Penfolds g5.

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Penfolds’ first Cali wine twenty years in the making alongside TWE restructure

Published:  17 February, 2021

Penfolds has released its first ever Californian wine – a move that forms part of a major restructure of parent company Treasury Wine Estates’ (TWE) operating model which aims to rebalance its US operations and focus on new Penfolds launches outside of Australia.

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TWE unveils 'luxury' e-commerce platform

Published:  04 August, 2020

Treasury Wine Estates (TWE) has introduced The Winery Collection, an e-commerce platform, displaying its portfolio of key luxury wines in the UK.

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TWE and Penfolds consider separating

Published:  08 April, 2020

Treasury Wine Estates (TWE) and Penfolds are considering going their separate ways, with the latter set to be split off into a separate company to pursue global expansion into luxury beverages.

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Penfolds Grange set to break auction record

Published:  10 December, 2019

A complete 65-bottle run of Penfold’s Grange is predicted to sell for at least £180,000 when it goes under the hammer this week.

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Penfolds unveils 2019 Collection

Published:  08 August, 2019

Penfolds has today announced the launch of its 2019 Collection. 

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Penfolds launches 2018 collection alongside National Geographic film

Published:  19 October, 2018

It’s been a busy few months for the iconic Australian producer.

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TWE reveals spirits, Champagne and Napa Valley launches for Penfolds

Published:  03 July, 2018

Treasury Wine Estates (TWE) has announced key future launches for its premium Penfolds portfolio including a spirits range, Champagne and wine from the Napa Valley 2018 vintage.

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TWE declares war on Rush Rich and other ‘copycat operators’

Published:  16 February, 2018

Treasury Wine Estates (TWE) is embroiled in yet another legal challenge, this time against a label which it claims intentionally riffs off the look and feel of one of its flagship Australian brands.

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Penfolds reveals 2017 collection

Published:  05 October, 2017

One of Australia’s most famous producers is gearing up to release its 2017 collection, including the 2013 Grange - the 63rd consecutive vintage from the label.

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