Goedhuis Waddesdon has been named the main UK distribution partner for Penfolds, aiming to expand the distribution of the core Bins Collection, including wines from France and the US.
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With Penfolds celebrating its 180th anniversary this year, chief winemaker Peter Gago talks exclusively to Jo Gilbert about the iconic wine producer’s past, present and future.
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Penfolds has announced the recipients of the inaugural Penfolds Evermore Grant Programme. Four recipients in Australia have been selected for their projects contributing to community and culture and will share in AU$200,000 of funding.
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Treasury Wine Estates (TWE) has provided a significant update on its Penfolds brand and strategic direction in China, almost three months after the lifting of tariffs on Australian wine imports.
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The Chinese Commerce Ministry has confirmed that China will end three years of anti-dumping and anti-subsidy tariffs on Australian wine from March 29.
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Across the globe wineries are ramping up their investments in tourism experiences. Rupert Millar reports on the value of a still-growing sector.
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Penfolds has appointed La Place de Bordeaux as an official distributor partner for its ‘Luxury & Icon’ wines across EMEA, effective 30 January 2024.
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Château Changyu, China’s oldest and largest wine producer, is second only to Moët & Chandon as the world’s most valuable wine brand.
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Australian wine brand, Penfolds, is aiming to assert its position in the UK’s fine dining scene by partnering with UK importer Top Selection to increase distribution of the brand in high-end restaurants and luxury hotels.
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Penfolds officially unveiled its first-ever multi-vintage Chardonnay in Paris this week during a reception hosted by chief winemaker, Peter Gago. The wine is a blend of five Yattarna vintages and aptly named the Penfolds V.
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Earlier this year, Penfolds announced its ambition to essay “a strategic shift from fine wine brand to global luxury icon”. The brand’s new marketing campaign, it said, encapsulated Penfolds’ “innovative spirit and desire to push the boundaries through self-belief”.
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Australian wine brand Penfolds has released its first-ever Bordeaux/Australian blend - and the first French wine to be included in its annual collection release.
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Aussie wine brand Penfolds is undertaking a whistle-stop tour of the UK's leading festivals this summer, which began with the Isle of Wight Festival earlier this month.
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Penfolds has unveiled a new partnership with digital assets trader BlockBar to sell a barrel of its tiny production Magill Cellar 3 wine for USD $130,000.
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Penfolds has unveiled a new wine blended from five vintages of Grange named Penfolds g5.
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Penfolds has released its first ever Californian wine – a move that forms part of a major restructure of parent company Treasury Wine Estates’ (TWE) operating model which aims to rebalance its US operations and focus on new Penfolds launches outside of Australia.
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Treasury Wine Estates (TWE) has introduced The Winery Collection, an e-commerce platform, displaying its portfolio of key luxury wines in the UK.
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Treasury Wine Estates (TWE) and Penfolds are considering going their separate ways, with the latter set to be split off into a separate company to pursue global expansion into luxury beverages.
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A complete 65-bottle run of Penfold’s Grange is predicted to sell for at least £180,000 when it goes under the hammer this week.
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Penfolds has today announced the launch of its 2019 Collection.
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