Has there ever been more pressure on all levels of the supply chain to cut costs and squeeze profits? Harpers.co.uk looks at what options drinks companies have to make the necessary cuts but still remain competitive as the trade looks harder at cost-saving efficiencies.
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News that David Beckham is to put his name to a new whisky is just the latest in a series of celebrity drink endorsements. But, Richard Foster asks, do such link-ups guarantee good sales?
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More than 40% of wine in the UK is now packed domestically and this could rise to as much as 60%. Gemma McKenna takes a look at the bulk wine market
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Does your brand taste better to Tchaikovsky or Tinie Tempah? In a log cabin or in a grassy meadow? Bernadette John examines how big drinks brands are using sensory marketing to increase sales and loyalty among consumers
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The widespread media coverage of Harpers' exclusive new report - Demystifying the Consumer: The UK Off-Trade Still Wine Market - resulted in hundreds of comments from readers online. Here we pick out a selection from the major newspaper websites. Click HERE to buy the full report.
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Harpers made headlines across the UK last month with the release of its first exclusive in-depth business report into the UK off-trade, based on over 1,000 consumer interviews. Click HERE to buy the full report.
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Published: 10 April, 2014
We all know the importance of communicating and retailing online, but how effective is it? Harpers hosted an "Online Debate" featuring retailers and online specialists at PLB's independent merchants' roadshow in Manchester last month and found supermarkets, independents and even drink apps are changing the digital landscape of wine online.
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Published: 07 April, 2014
Angela Mount, a former head of wine at the Somerfield supermarket chain, and now an independent consultant to restaurants and merchants, provided tips and advice she has learnt during her career on how to fine tune wine-buying and negotiating skills at the recent Wine Buyers' Forum held in Windsor last month.
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Published: 07 April, 2014
Riesling is helping a new generation of winemakers to reinvent Germany in its key export markets. But, as Anne Krebiehl discovers, they have many more surprises up their sleeve.
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Published: 07 April, 2014
Erin Smith looks at how deflation could have an impact on the wine and spirit world.
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Published: 04 April, 2014
Value, quality, style: sherry has it all. But can it sustain its recent renaissance? Douglas Blyde asks ten of the UK's leading sherry lovers what the future has in store
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Published: 04 April, 2014
IntroDUCTION
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Published: 04 April, 2014
Douglas Blyde talks with 10 of the UK's most influential sherry opinion formers in the UK, including leading figures in on and off-trades, suppliers and importers, on how sherry is enjoying a new lease of life across the country
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Published: 04 April, 2014
Hot on the heels of the 2011 vintage declaration, Port is making a big comeback and harpers.co.uk talks with some of Port's most iconic brand owners.
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Published: 04 April, 2014
It may only have been three months since John Osborne became PLB's managing director, but it's a role he has been working towards his entire career. He talks about the challenges and opportunities facing him, PLB and the industry.
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Published: 04 April, 2014
Bernadette Costello reports on the growing importance of online recommendations and why it is vital you find ways to convince search engines to drive more traffic to your website
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Published: 04 April, 2014
Last month it seemed like the entire UK wine trade had decamped to Düsseldorf for ProWein. The Harpers team was there to find out what key trends emerged and why the show is now so important.
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Published: 12 March, 2014
When it comes to innovation, California holds all the trump cards. Erin Smith visits winemakers, technologists and designers across the region to find out why.
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Published: 11 March, 2014
With wine tourism exploding in key areas around the world, wineries are realising the financial, branding, and marketing importance of creating a "unique experience" to attract visitors in the face of growing competition.
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Published: 07 March, 2014
Treasury Wine Estates is one of a number of major wine companies looking to build sales in the independent sector. Its fine wine team joined the latest Independent Wine Crew meeting to set out its strategy and find out how it can better serve the sector. Richard Siddle and Erin Smith report
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