WSTA Annual Conference: The importance of brand values in building loyalty
At the annual WSTA conference last month we heard leading members of the marketing world discuss the importance of brand loyalty in the digital age.
Read more...At the annual WSTA conference last month we heard leading members of the marketing world discuss the importance of brand loyalty in the digital age.
Read more...As sales of sparkling wine go from strength to strength, Jane Parkinson takes a look at the other sparklers attempting to challenge the might of Champagne, Cava and Prosecco.
Read more...From wine's commercial coalface to the premium on-trade, Enotria's boss Troy Christensen is proving to be a dynamic player keen to shake up the status quo. He talks about why premium remains his mantr
Read more...Head of Conviviality Diana Hunter talks about the company's reverse takeover of Matthew Clark and what it could mean for the trade.
Read more...The Christmas trading period has historically been Port's chance to shine in the UK and this year looks set to be no exception.
Read more...The Bordelais may have had a few tough vintages in row for its reds wines, but could their dry whites be on the rise?
Read more...A growing demand for super-premium and ultra-rare bottles of whisky and Cognac has created a fiercely competitive market for the very best spirits. Why is it happening now?
Read more...Looking beyond red and the hype of en primeur there seems to be a resurgence in white and rosé wines from Bordeaux.
Read more...As the Rugby World Cup fast approaches, Harpers.co.uk looks at the lucrative sponsorship deals and the drinks brands lucky enough to have landed them.
Read more...There's no doubt the craft beer movement that started in the US has migrated across the pond to UK shores and is here to stay. And with the craft beer boom showing no signs of slowing, the on-trade is poised to capitalise on this unquenchable thirst.
Read more...The competition to stand out not just on-shelf but also on-screen means there is intense pressure on wine producers, suppliers and, most of all, the creative and design agencies behind the labels to really up their game. Here are the results from the first worldwide Harpers Design Awards where we invited entries from around the world, attracting designs from the US, Australia and across Europe.
Read more...The speed at which wine, spirits and beers can be delivered to homes is changing with services such as Amazon Prime Now. But does it deliver?
Read more...As Tesco's online Wine Community closes its virtual doors the trade weighs in on how important digital engagement in the wine world has become.
Read more...Retail intelligence company IRI has launched a new service which it claims will help drinks marketers understand the impact of digital media activity on their brands' sales in shops.
Read more...James Lawrence examines the future prospects for English fizz.
Read more...A growing demand for increasingly high-tech wine-preservation systems has given businesses an impressive array to choose from and is helping to drive more wines by the glass in various channels.
Read more...With the UK currently hit by a warehousing shortage, some drinks companies are outsourcing to better suit their needs.
Read more...Spanish white wines are emerging from the shadow of the reds with a number of varieties and styles that are making headway in the UK on-trade.
Read more...Pernod Ricard's new chief Alexandre Ricard wants to conquer the world with conviviality. But are the two things compatible?
Read more...It's official: gin has gone global. No longer confined to English back bars, now the rest of the world wants a slice of the action.
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