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WSTA Annual Conference: The importance of brand values in building loyalty

Published:  14 October, 2015

At the annual WSTA conference last month we heard leading members of the marketing world discuss the importance of brand loyalty in the digital age.

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Analysis: "Other" sparkling wines are taking a greater slice of the market

Published:  12 October, 2015

As sales of sparkling wine go from strength to strength, Jane Parkinson takes a look at the other sparklers attempting to challenge the might of Champagne, Cava and Prosecco.

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Troy Christensen: The future strategy of Enotria

Published:  12 October, 2015

From wine's commercial coalface to the premium on-trade, Enotria's boss Troy Christensen is proving to be a dynamic player keen to shake up the status quo. He talks about why premium remains his mantr

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Interview: Inside the Conviviality supergroup with chief Diana Hunter

Published:  09 October, 2015

Head of Conviviality Diana Hunter talks about the company's reverse takeover of Matthew Clark and what it could mean for the trade.

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Analysis: Port, a very British Tradtion

Published:  09 October, 2015

The Christmas trading period has historically been Port's chance to shine in the UK and this year looks set to be no exception.

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Analysis: White Bordeaux on the up?

Published:  08 October, 2015

The Bordelais may have had a few tough vintages in row for its reds wines, but could their dry whites be on the rise?

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Insights: Why the super-premium and ultra-rare bottles spirits market is heating up

Published:  16 September, 2015

A growing demand for super-premium and ultra-rare bottles of whisky and Cognac has created a fiercely competitive market for the very best spirits. Why is it happening now?

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Analysis: A rise in white and red wines from Bordeaux demostrate its diversity

Published:  16 September, 2015

Looking beyond red and the hype of en primeur there seems to be a resurgence in white and rosé wines from Bordeaux.

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Insights: How effective are sponsorship deals really?

Published:  14 September, 2015

As the Rugby World Cup fast approaches, Harpers.co.uk looks at the lucrative sponsorship deals and the drinks brands lucky enough to have landed them.

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Analysis: What is driving the craft beer craze in the on-trade?

Published:  14 September, 2015

There's no doubt the craft beer movement that started in the US has migrated across the pond to UK shores and is here to stay. And with the craft beer boom showing no signs of slowing, the on-trade is poised to capitalise on this unquenchable thirst.

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Harpers Global Design Awards 2015: The Results

Published:  11 September, 2015

The competition to stand out not just on-shelf but also on-screen means there is intense pressure on wine producers, suppliers and, most of all, the creative and design agencies behind the labels to really up their game. Here are the results from the first worldwide Harpers Design Awards where we invited entries from around the world, attracting designs from the US, Australia and across Europe.

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Analysis: Amazon's one-hour delivery put to the test

Published:  11 September, 2015

The speed at which wine, spirits and beers can be delivered to homes is changing with services such as Amazon Prime Now. But does it deliver?

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Analysis: The power of building an online community

Published:  11 September, 2015

As Tesco's online Wine Community closes its virtual doors the trade weighs in on how important digital engagement in the wine world has become.

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IRI launches service to give drinks companies insight into whether digital media campaigns work

Published:  04 September, 2015

Retail intelligence company IRI has launched a new service which it claims will help drinks marketers understand the impact of digital media activity on their brands' sales in shops.

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Analysis: Can English sparkling wine ever go mainstream?

Published:  17 August, 2015

James Lawrence examines the future prospects for English fizz.

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Insights: New wine preservation systems are helping to drive more wines by the glass

Published:  12 August, 2015

A growing demand for increasingly high-tech wine-preservation systems has given businesses an impressive array to choose from and is helping to drive more wines by the glass in various channels.

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Analysis: UK warehousing shortage may make outsourcing logistics more attractive

Published:  11 August, 2015

With the UK currently hit by a warehousing shortage, some drinks companies are outsourcing to better suit their needs.

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Insights: The rise of Spanish white wines in the on-trade

Published:  11 August, 2015

Spanish white wines are emerging from the shadow of the reds with a number of varieties and styles that are making headway in the UK on-trade.

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Insight: Pernod Ricard's new chief Alexandre Ricard outlines his strategy for greatness

Published:  10 August, 2015

Pernod Ricard's new chief Alexandre Ricard wants to conquer the world with conviviality. But are the two things compatible?

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Analysis: The summer of gin

Published:  10 August, 2015

It's official: gin has gone global. No longer confined to English back bars, now the rest of the world wants a slice of the action.

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