Diageo has signed ex-England football captain Rio Ferdinand to head up a new global TV campaign for the rum brand.
The commercial, which kicks off today in the UK, features Ferdinand and brand ambassador Captain Morgan, and is focused on the former’s insatiable appetite for ‘fun and infectious’ humour. T
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Published: 27 April, 2017
Leading craft brewers BrewDog are aiming to take craft distillation to “new levels” with the launch of their first spirits range.
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Published: 29 March, 2017
The Fever Tree effect is responsible for the rapid growth of mixers over the past 12 months.
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Published: 28 March, 2017
Independent wine and spirit merchant Nickolls & Perks has invested in new wine specific software as part of a strategy to double its online sales in the next two years.
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Published: 27 March, 2017
The Wine & Spirit Trade Association (WSTA) has warned that if Brexit blocks borders bootleg booze could flood Britain.
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Published: 23 March, 2017
Adnams has reported a 7% jump in annual sales boosted by a particular strong distillery performance in addition to healthy brewery growth.
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Published: 22 March, 2017
Glenfiddich's UK brand ambassador, Mark Thomson, is introducing the brand's new IPA beer-infused expression at a trade event in central London. "When I tell people I'm a brand ambassador they usually say: 'Yes, but what's your real job?'"
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Published: 21 March, 2017
South African alcohol producer Distell has extended its partnership with Stock Spirits to enhance its spirit range in the UK.
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Published: 17 March, 2017
The Scotch Whisky Association (SWA) announced this week it is calling for entries for this year's Scotch Whisky Action Fund - an initiative set up in 2013 to help tackle alcohol misuse by offering grants for related projects across Scotland.
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Published: 16 March, 2017
A British gin distilled with grapes from a Sussex vineyard is gearing up to release of its second batch following its launch in September.
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Published: 14 March, 2017
Pernod Ricard has committed to publishing nutritional information across its strategic brands by including 'smart' codes across it major labels.
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Published: 14 March, 2017
The ONS, which has not included the price of gin in inflation calculations for 13 years, today unveiled it had re-introduced it in light of "increased expenditure" on the popular tipple, which has replaced spirit-based drinks in the basket.
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Published: 14 March, 2017
Pernod Ricard has poured Jameson into cans in a bid to up the Irish Whiskey brand's relevance among younger drinkers.
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Published: 14 March, 2017
The range, rolling out in the UK and other European countries from May this year followed by a worldwide launch in 2018, comprises seven variants, including more unusual cocktails such as Rosé Grapefruit, White Peach, Elderflower Lime & Mint and apple liquor Manzanita.
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Published: 10 March, 2017
This week Harpers' held its third Think Gin event to celebrate the growth of this versatile, yet undeniably British spirit.
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Published: 10 March, 2017
The International Bulk Wine & Spirits Show (IBWSS) is poised to make its London debut next year.
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Published: 10 March, 2017
Halewood Wines & Spirits has secured a £50m debt facility from Royal Bank of Scotland as part of its strategy to develop a balanced portfolio of spirits.
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Published: 08 March, 2017
Wine and spirit duty is set to increase from 8p for a bottle of wine and by 43p for a bottle of gin as a result of the Chancellor's decision to make alcohol subject to inflationary rises.
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Published: 08 March, 2017
The Chancellor's decision not to cut duties on alcohol and tobacco has been meet with dismay by the Wine & Spirit Trade Association.
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Published: 08 March, 2017
The gin renaissance has been in full swing for some time now, but new data has confirmed its position as the major cause of excitement - and growth - in the spirits category.
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