Malibu has launched the limited edition Summer '12 following its first release in 2011, which delivered a significant uplift in sales, according to owner Pernod Ricard.
Read more...The Pernod Ricard UK cycle team completed its 640 mile ride from Scotland to London in support of The Benevolent, raising 80% of target funds.
Read more...A team of cyclists from Pernod Ricard UK have set out on a 570-mile ride this morning in support of The Benevolent.
Read more...As part of its Premium Edge initiative to make premium spirits "compelling", Pernod Ricard is releasing gift packs of four premium spirit brands in time for Father's Day.
Read more...Pernod Ricard is carrying out a radical shake-up of it senior team - spurred on by the retirement of Lionel Breton from Martell Mumm Perrier-Jouet.
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GH Mumm is celebrating 130 years of Cramant with the launch of its Blanc de Blancs, which replaces Mumm de Cramant.
Pernod Ricard UK joined 18,000 employees from across the globe to encourage parents to talk to their children about responsible drinking, in its second Responsib'ALL Day campaign.
Read more...Pernod Ricard UK, joined 18,000 employees from across the globe to encourage parents to talk to their children about responsible drinking, in its second 'Responsib'ALL Day' campaign.
Read more...London Cocktail Week is to partner Covent Garden's Seven Dials, which will become the official hub for the event in its third year.
Read more...Yoann Lazareth from China Tang has been crowned the winner of the Absolut Elyx Cocktail Competition, which coincides with the launch of the super-premium vodka.
Read more...Pernod Ricard UK has recreated the 1960s Yellow Spot Single Pot Still Irish whiskey as part of its continued commitment to reinvigorate the category.
Read more...Rum brand Malibu is joining forces with brand partners to expand its "Malibutique" consumer campaign that focuses on girls getting ready for a night out.
Read more...Marlborough-based winery Brancott Estate has indicated its 2012 vintage is "the finest Marlborough has ever experienced".
Read more...Marlborough-based winery Brancott Estate has indicated its 2012 vintage is "the finest Marlborough has ever experienced".
Read more...Pernod Ricard has appointed Chris Ellis to the position of commercial director for wines following Simon Thomas's departure.
Read more...Campo Viejo is aiming to bring to life the vibrancy of Spanish culture with a new film festival sponsorship deal.
Read more...Since 58% of shoppers are willing to trade up on wine, but only 11% do, Pernod Ricard is stepping up its premium push.
Read more...Pernod Ricard has launched a Espresso Martini pack as part of its premium edge initiative to allow off-trade retailers to tap into the popular cocktail trend.
Read more...French drinks giant Pernod Ricard posted half year net profits up 20% to €800 million, thanks to strong growth from emerging markets and biggest selling brands.
Pernod Ricard UK has become corporate patron of the Saatchi Gallery, meaning it can showcase its premium status, brands and activities in its creative space.
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