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New look for Malibu

Published:  20 February, 2013

Pernod Ricard has redesigned the bottles of Malibu in a bid to help the brand appeal to a wider audience.

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Jacob's Creek launches True Character campaign

Published:  19 February, 2013

Jacob's Creek has released a new series of short films called the True Character Series in a campaign that includes...

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Brancott Estate releases first limited edition Sauvignon Blanc

Published:  18 February, 2013

Pernod Ricard has launched the first limited edition Sauvingon Blanc for its Brancott Estate brand.

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Jacob's Creek launches low-alcohol rosé

Published:  15 February, 2013

US wine giant Jacob's Creek has launched low-alcohol Summer Blush, at 5.5% abv, just in time for the summer months.

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Beefeater to open gin distillery visitors' centre

Published:  06 February, 2013

Pernod Ricard-owned Beefeater gin is to open London's first ever gin distillery visitors' centre at the back end of 2013...

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Beefeater Gin to open distillery visitor centre

Published:  06 February, 2013

Pernod Ricard owned, Beefeater Gin is to open London's first ever gin distillery visitor centre at the back end of 2013, with the aim of telling the story of London gin .

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Plymouth Gin given antique-style new look

Published:  21 January, 2013

As today's era is all about provenance and heritage, Pernod Ricard is taking its gins into 2013 via a bygone age with new packaging for its Plymouth Gin portfolio.

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Jacob's Creek predicts 'high quality' 2013 vintage

Published:  14 January, 2013

Australian wine brand Jacob's Creek has begun its 2013 vintage with early reports from winemakers predicting high-quality...

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Chivas launches Pininfarina collection

Published:  11 January, 2013

Chivas Regal has launched three limited edition products with Italian luxury car designer Pininfarina.

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Pernod Ricard UK and AA ramp up anti-drink-driving campaign

Published:  10 December, 2012

Pernod Ricard UK and the Automobile Association (AA) have launched the fifth phase of their marketing campaign to help educate drivers when it comes to festive drinking and driving.

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Pernod Ricard appoints new spirits channel director

Published:  29 November, 2012

Pernod Ricard UK has appointed Chris Shead as channel director for spirits in the off-trade.

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ROLLING UPDATE Alcohol strategy: trade polarised over new measures

Published:  28 November, 2012

The measures proposed by government under its alcohol consultation have polarised opinion within the drinks trade, with the main trade body and producers condemning minimum pricing, while some in the on-trade and smaller merchants believe it is a good idea.

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Martell Cognac teams up with Raymond Blanc and Jamie Cullum

Published:  23 November, 2012

Martell Cognac has teamed up with renowned chef Raymond Blanc and jazz musician Jamie Cullum to host a series of exclusive experiences for consumers across the UK and France.

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Perrier-Jouët sparkles with gift box

Published:  21 November, 2012

Anyone looking for a gifting idea for any occasion, can't not be attracted by the Perrier-Jouët collaboration with British artist and designer Claire Coles.

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Ooberstock lists Diageo and C&C Group brands

Published:  13 November, 2012

Online Amazon-style wholesaler Ooberstock has bumped up its portfolio with brands from Diageo, and UK cider company the C&C Group.

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New Portman Group code sets 'gold standard' for drinks marketing

Published:  09 November, 2012

Stricter rules governing how images of under 25s are used in alcohol marketing, new guidelines on promoting lower strength drinks and closer ties with the Advertising Standards Authority are all key facets of the Portman Group's revised code of practice.

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Absolut revamps Drinkspiration app

Published:  25 October, 2012

Pernod Ricard-owned vodka brand Absolut has revamped its Drinkspiration iPhone app to provide personalised drink recommendations and fresh cocktail ideas for the new iPhone 5.

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Pernod Ricard reports 'good sales' in Q1 but says growth slowing

Published:  25 October, 2012

Pernod Ricard has reported a "good overall performance" for the first quarter of 2012, despite the "less than favourable" economy and "softness" in western Europe.

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Chivas Brothers plans new Speyside distillery

Published:  24 October, 2012

Pernod Ricard-owned Chivas Brothers has begun the planning process for its new Speyside whisky distillery on the site of the disused Imperial Distillery, acquired by Chivas Brothers in 2005.

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Malibu launches Snowcoco ahead of festive season

Published:  28 September, 2012

Malibu has launched limited edition Malibu Snowcoco in the off-trade ahead of the festive season.

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