New look for Malibu
Pernod Ricard has redesigned the bottles of Malibu in a bid to help the brand appeal to a wider audience.
Read more...Pernod Ricard has redesigned the bottles of Malibu in a bid to help the brand appeal to a wider audience.
Read more...Jacob's Creek has released a new series of short films called the True Character Series in a campaign that includes...
Read more...Pernod Ricard has launched the first limited edition Sauvingon Blanc for its Brancott Estate brand.
Read more...US wine giant Jacob's Creek has launched low-alcohol Summer Blush, at 5.5% abv, just in time for the summer months.
Read more...Pernod Ricard-owned Beefeater gin is to open London's first ever gin distillery visitors' centre at the back end of 2013...
Read more...Pernod Ricard owned, Beefeater Gin is to open London's first ever gin distillery visitor centre at the back end of 2013, with the aim of telling the story of London gin .
Read more...As today's era is all about provenance and heritage, Pernod Ricard is taking its gins into 2013 via a bygone age with new packaging for its Plymouth Gin portfolio.
Read more...Australian wine brand Jacob's Creek has begun its 2013 vintage with early reports from winemakers predicting high-quality...
Read more...Chivas Regal has launched three limited edition products with Italian luxury car designer Pininfarina.
Read more...Pernod Ricard UK and the Automobile Association (AA) have launched the fifth phase of their marketing campaign to help educate drivers when it comes to festive drinking and driving.
Read more...Pernod Ricard UK has appointed Chris Shead as channel director for spirits in the off-trade.
Read more...The measures proposed by government under its alcohol consultation have polarised opinion within the drinks trade, with the main trade body and producers condemning minimum pricing, while some in the on-trade and smaller merchants believe it is a good idea.
Read more...Martell Cognac has teamed up with renowned chef Raymond Blanc and jazz musician Jamie Cullum to host a series of exclusive experiences for consumers across the UK and France.
Read more...Anyone looking for a gifting idea for any occasion, can't not be attracted by the Perrier-Jouët collaboration with British artist and designer Claire Coles.
Read more...Online Amazon-style wholesaler Ooberstock has bumped up its portfolio with brands from Diageo, and UK cider company the C&C Group.
Read more...Stricter rules governing how images of under 25s are used in alcohol marketing, new guidelines on promoting lower strength drinks and closer ties with the Advertising Standards Authority are all key facets of the Portman Group's revised code of practice.
Read more...Pernod Ricard-owned vodka brand Absolut has revamped its Drinkspiration iPhone app to provide personalised drink recommendations and fresh cocktail ideas for the new iPhone 5.
Read more...Pernod Ricard has reported a "good overall performance" for the first quarter of 2012, despite the "less than favourable" economy and "softness" in western Europe.
Read more...Pernod Ricard-owned Chivas Brothers has begun the planning process for its new Speyside whisky distillery on the site of the disused Imperial Distillery, acquired by Chivas Brothers in 2005.
Read more...Malibu has launched limited edition Malibu Snowcoco in the off-trade ahead of the festive season.
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