Does your brand taste better to Tchaikovsky or Tinie Tempah? In a log cabin or in a grassy meadow? Bernadette John examines how big drinks brands are using sensory marketing to increase sales and loyalty among consumers
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Erin Smith meets Ross Carter and Will Broadfoot, the brains behind the London Wine Fair, to discover what this year's remodelled event has in store
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News that David Beckham is to put his name to a new whisky is just the latest in a series of celebrity drink endorsements. But, Richard Foster asks, do such link-ups guarantee good sales?
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Internationally acclaimed winemaker and consultant, Michel Rolland, talks to James Lawrence how he manages to juggle working for 200 wineries around the world, including Chateau Figeac in St Emilion, which he is trying to turn in to a Grand Cru Classe A property.
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Michel Bataille tells Richard Siddle how he hopes Foncalieu's new export strategy will help promote wines from all price points from the Languedoc-Roussillon to the UK on- and off-trades.
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Virgin Wines chief executive Jay Wright opens up on what's happened since it separated from Direct Wines last year, as well as plans around personalisation and customer loyalty.
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We all know the importance of communicating and retailing online, but how effective is it? Harpers hosted an "Online Debate" featuring retailers and online specialists at PLB's independent merchants' roadshow in Manchester last month and found supermarkets, independents and even drink apps are changing the digital landscape of wine online.
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With sales of Argentinian wine up 20% in the off-trade, confidence is booming in the South American country. Wines of Argentina's Europea and Asia director Andrew Maidment tells harpers.co.uk what's driving growth, how its typical customers differ from the rest of the wine category and what's next.
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Angela Mount, a former head of wine at the Somerfield supermarket chain, and now an independent consultant to restaurants and merchants, provided tips and advice she has learnt during her career on how to fine tune wine-buying and negotiating skills at the recent Wine Buyers' Forum held in Windsor last month.
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Moët Hennessy is about to launch its latest sparkling wine brand, Chandon, in the UK. Harpers.co.uk caught up with the chief executive of the wine division, Jean-Guillaume Prats, on one of his recent whistle-stop tours of London.
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Riesling is helping a new generation of winemakers to reinvent Germany in its key export markets. But, as Anne Krebiehl discovers, they have many more surprises up their sleeve.
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Erin Smith looks at how deflation could have an impact on the wine and spirit world.
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Value, quality, style: sherry has it all. But can it sustain its recent renaissance? Douglas Blyde asks ten of the UK's leading sherry lovers what the future has in store
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Douglas Blyde talks with 10 of the UK's most influential sherry opinion formers in the UK, including leading figures in on and off-trades, suppliers and importers, on how sherry is enjoying a new lease of life across the country
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Paul Schaafsma the general manager for UK, Ireland and AMESCA at Accolade Wines about a new working culture for the group and his UK wine strategy moving forward.
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Hot on the heels of the 2011 vintage declaration, Port is making a big comeback and harpers.co.uk talks with some of Port's most iconic brand owners.
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It may only have been three months since John Osborne became PLB's managing director, but it's a role he has been working towards his entire career. He talks about the challenges and opportunities facing him, PLB and the industry.
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Tim Atkin MW on why the en primeur system needs urgent reform to not only regain the trust of critics and the trade alike but most importantly keep it relevant and credible to future investors.
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Bernadette Costello reports on the growing importance of online recommendations and why it is vital you find ways to convince search engines to drive more traffic to your website
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