Back in the days when Apples and Blackberries were still fruits I came across the wines of Larry Mawby. Larry produces high quality fizz in the USA. Not in California, nor Washington State or even Oregon, but in Michigan.
Read more...I have always been a firm supporter of generic marketing. I've chaired importer committees and worked on developing regional strategies. I know how difficult it is to secure an appropriate level of agreement, across the producer and distributor base, to plans with real cut through, and I know how powerful a well coordinated generic effort can be. I also appreciate that coming up with innovative plans is particularly difficult currently when budgets are severely constrained. Given all this and given that generic marketers have no direct control over the producers and wines they represent, I tend to believe that they have one of the most difficult roles in our industry. All this makes me loth to criticise any generic activity.
Read more...Does advertising really work? I decided to find out last week by re-enacting the Southern Comfort commercial. My audience was several hundred innocent Catalans on the Costa Dorada. Temperature: 32 degrees celsius.
Read more...It will surprise many Headbangers that The "AC" in AC/DC could easily stand for Appellation Controllee.
Read more...A typical back label is 8 x 5 cm. Forty square centimetres to persuade the hesitant customer to buy.
Read more...Do you know how long it takes to drink an Olympic size swimming pool?* Me neither. Then I read the news from marketing wonks Nielsen that the UK consumed an additional seven Olympic swimming pools worth of bottled water in the first two weeks of July alone. That's not including at least 300 hundred packets of Elastoplast.
Read more...In a recent Harpers (July18) there is an interview with Adam Boita of Pernod Ricard on the recent launch of the limited edition Absolut Unique. He notes that this is probably " the first time a...
Read more...In March 2012 our Prime Minister described the need to introduce minimum unit pricing for alcohol in terms that suggested the very fabric of society was at stake:
Read more...I've always found Lionel Ritchie hard to like. First he turned The Commodores from the hard funk of 'Brick House' to the ultimate soppiness of 'Three Times a Lady'. Then came 'Easy like Sunday Morning', a ballad so middle of the road, it was dead hedgehog.
Read more...Do the first three constitute the third? They certainly enhance it. Wine Music Food Life is the tagline to the...
Read more..."The name's Battistella...Andrea Battistella. Licensed to Chill. Special mission to track down fake Prosecco...
Read more...Greetings from Lebanon, where I can report that Levantine innovation has rekindled its affair with all forms of...
Read more...If you're connected to wine in the UK, you could hardly have missed 'Wine tasting: it's junk science' in...
Read more...Three top consumer brands agreed to go under the knife for the Internet Advertising Bureau this summer...
Read more...Thank goodness. There will be no repeat of the Marie Celeste atmosphere in the hanger that is the ExCeL...
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The Bekaa Valley is secure again, and its wineries are welcoming
visitors with open arms. That is the message the Lebanese are keen to
promote, notwithstanding the destabilising events in neighbouring
Syria and, having just got back from a trip to the Bekaa, I would
happily concur.
