Diageo launches on-trade winter spirits campaign
Diageo is looking to help bartenders cash in on the 39% sales increase spirits enjoy in wintertime with a new campaign based on 'inspiring serves'.
Read more...Diageo is looking to help bartenders cash in on the 39% sales increase spirits enjoy in wintertime with a new campaign based on 'inspiring serves'.
Read more...Guy Ritchie, the UK film director behind Lock Stock and Two Smoking Barrels director and the recent Sherlock Holmes film series, has linked up with David Beckham to make the first TV advert for his new Haig Club whisky.
Read more...Spirits giant Diageo's first quarter organic net sales were down 1.5% thanks to weak emerging markets, the firm has said.
Read more...Diageo's latest TV ad for rum brand Parrot Bay has fallen foul of the Advertising Standards Authority (ASA), which deemed it to be irresponsible as it appealed to children and breached the code. The advert must not appear again in its current form.
Read more...David Beckham officially launched Haig Club Scotch whisky today, which is produced by Diageo in partnership with the world famous footballer and British talent agent Simon Fuller.
Read more...John Hearn, global commercial director for Diageo's wine arm Percy Fox, is to become the new managing director of Codorníu Raventós in the UK.
Read more...Justerini & Brooks has appointed Cellina Chan as its new head of sales in Hong Kong with a view to growing its international client base.
Read more...Smirnoff vodka has launched a £15 million marketing campaign - including TV advertising - in order to grow the category and make it more accessible.
Read more...Johnnie Walker Scotch whisky is boosting its golf ties ahead of next week's Ryder Cup by building a mini golf course at Gleneagles for fans to play.
Read more...An independent Scotland will have a negative impact on the Scotch whisky industry in the short term, says a new report from Rabobank.
Read more...Declining year-on-year spirits sales in the on-trade will have brand owners hoping for a substantial pick up in the last few months of the year leading up to Christmas.
Read more...Diageo chiefs are bracing themselves for a tough ride at this Thursday's annual company meeting over a row with some investors over the levels of boardroom pay.
Read more...Pernod Ricard UK's managing director Denis O'Flynn has been selected as the new chairman of the Wine & Spirit Trade Association.
Read more...Diageo is looking to harness the power of tech start-ups with its new Diageo Technology Ventures, in the hopes of identifying growth opportunities.
Read more...Stock Spirits saw revenues fall by 10% to €137.7 million as a 15% hike in Polish excise duty hit consumption levels in the six months to June 30.
Read more...Diageo has said it is 'disappointed' over a decision that its Mix it Up Tonight counter-top display unit breached marketing rules by encouraging irresponsible impulse purchases.
Read more...Diageo's sixth annual global world's best bartender competition came to a close last week with Charles Joly from the US beating 47 other mixologists in a week long series of challenges held across London.
Read more...In case you missed some of the headlines this week on harpers.co.uk, we have done a review of the top online news, financial news for the drinks trade, Q&As, and opinion stories.
Read more...Last month we gave you a sneak preview of British heart throb Jude Law's new new short film promoting Johnnie Walker Blue Label and now here is the real thing in all its glory.
Read more...Diageo's ongoing restructure - aimed at cutting costs by £200 million by the end of 2017 - is likely to see a savings of £15 to £20 million based on this year's restructure in each region through staff and corporate costs.
Read more...