Immersive experiences, category blur and premium drinks were hot topics at the recent Global Drinks Forum in Berlin, where the trends shaping the on-trade were put under the spotlight.
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Leading mixologist and chefs have highlighted four trends that will change the way consumers drink cocktails in 2018.
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Diageo continues to accelerate in the fast lane by growing market share in both the on and off-trades in the UK over the past year.
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Global spirits giant Diageo is buying George Clooney’s tequila brand as part of a major push into the category.
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HMRC has ordered spirits giant Diageo to pay a whopping tax bill of £107m as part of an investigation into ‘diverted profits’.
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Diageo has signed ex-England football captain Rio Ferdinand to head up a new global TV campaign for the rum brand.
The commercial, which kicks off today in the UK, features Ferdinand and brand ambassador Captain Morgan, and is focused on the former’s insatiable appetite for ‘fun and infectious’ humour. T
In case you missed some of the headlines this week on harpers.co.uk, we have put together a review of the top online news, Q&As, and opinion stories.
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Diageo has announced plans to re-enter the Irish whiskey market after selling Bushmills two years ago.
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In case you missed some of the headlines this week on harpers.co.uk, we have put together a review of the top online news, Q&As, and opinion stories.
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Spirits giant Diageo has reported a better than expected rise in sales helped by improvements in its US business and its Scotch portfolio.
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A new report from drinks giant Diageo which identifies three key social trends for the year ahead, shows that technology will increasingly become be a driving factor in how consumers spend their time.
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Diageo is the latest company to hop into bed with delivery start-up Deliveroo.
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As the countdown begins to the most wonderful - and lucrative - time of the year, Harpers looks at how retailers can make the most of the opportunities presented by premium spirits.
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In case you missed some of the headlines this week on harpers.co.uk, we have put together a review of the top online news, Q&As, and opinion stories.
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Diageo Reserve is launching a new global travel show, which will follow a lucky drinks enthusiast on a journey to find the "best drinks in the world".
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In case you missed some of the headlines this week on harpers.co.uk, we have put together a review of the top online news, Q&As, and opinion stories.
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France's Jennifer Le Nechet has become the first female bartender to be crowned the world's best bartender at the World Class Bartender of the Year Global Final 2016.
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Cocktail culture is becoming an increasingly global phenomenon, with forecasts showing that by 2020, there will be 400 million new consumers drinking luxury spirits (Future Labs Luxury Report 2015).
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In case you missed some of the headlines this week on harpers.co.uk, we have put together a review of the top online news, Q&As, and opinion stories.
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Smirnoff producer Diageo has named a new chairman for its North American and Canadian spirits businesses, uniting the two territories.
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