Diageo's bartender competition World Class is to take to the skies for the UK final - the company has partnered British Airways and the final of the competition will take place on a return flight from London to New York.
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Percy Fox is gearing up to launch 50cl bottles of the best-selling varieties of Blossom Hill as it looks to broaden the...
Read more...Smirnoff will return to our TV screens this month with the second round of its Nocturnal Awakening ad campaign.
Diageo is to increase its Scotch whisky production with a new £50 million distillery in the Scottish Highlands. Text Diageo is to increase its Scotch whisky production with a new £50 million distillery in the Scottish Highlands.
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The wine and spirits industry have reacted with dismay that the Chancellor has scrapped the duty escalator for beer but...
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Diageo has announced it will launch Espresso Smirnoff vodka from April. The flavour extension is to be available through...
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Unite the union has warned Diageo that is must not make its UK and Irish workforces pay for business realignment in its...
Read more...Diageo has redesigned the Baileys bottle to make it slim enough to fit inside a fridge door.
Read more...Diageo is rolling out its Parrot Bay 'freeze and squeeze' frozen cocktail range across Europe with the support of a £2.1 million marketing campaign.
Read more...Diageo has appointed Matt Bream as category development manager of its Percy Fox & Co wine business.
Read more...Diageo has launched the first of several new expressions of Talisker.
Read more...Diageo is to launch a cucumber-flavoured gin under the Gordon's brand.
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Diageo's UK chief Andrew Cowan tells Gemma McKenna why understanding consumers, customer partnerships and driving innovation are all vital to its success
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Diageo is encouraging bartenders to add their own botanicals to its Tanqueray No Ten gin brand in order to create a unique infusion to serve with tonic.
Read more...Diageo is to bring back Tanqueray Malacca gin.
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Diageo-owned Captain Morgan has reached a landmark 10 million cases sold, becoming only the sixth premium spirit to sell 10 million cases globally.
Read more...The measures proposed by government under its alcohol consultation have polarised opinion within the drinks trade, with the main trade body and producers condemning minimum pricing, while some in the on-trade and smaller merchants believe it is a good idea.
Read more...Online Amazon-style wholesaler Ooberstock has bumped up its portfolio with brands from Diageo, and UK cider company the C&C Group.
Read more...Stricter rules governing how images of under 25s are used in alcohol marketing, new guidelines on promoting lower strength drinks and closer ties with the Advertising Standards Authority are all key facets of the Portman Group's revised code of practice.
Read more...Bell's Scotch whisky has released limited edition Help for Heroes bottles in an effort to raise £1 million for the charity.
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