Published: 18 November, 2024
The “no & low” category, as it’s become lovingly known, is one that many spirits boffins struggled to get their heads around at first. When you look at the statistics, the success of no & low is startling. For the last two years in the UK, growth in the category has massively outperformed the overall total beverage alcohol volumes and in 2023 sales of low alcohol products doubled (IWSR data). And there are other markets around the world where it’s even bigger, where moderation and sobriety are more common and embedded in the culture. But let’s be straight – it’s still a small category when compared to rum, vodka, or even tequila – but the overall trajectory is on the up and expected to continue well into the next five years and beyond.
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Published: 19 December, 2023
Despite signs of the low & no market maturing, growth continued apace in 2023, with consumption across the world’s top 10 markets increasing by 5% in 2023.
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New research from KAM sheds new light on the changing habits of wine drinkers, with younger demographics a catalyst for growth.
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Published: 23 March, 2022
An “identity-conscious” demographic of wealthy Millennial buyers are becoming vital to the prosperity of the secondary wine market, according to a study released by Cult Wine Investment.
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Treasury Wine Estates’ (TWE) augmented reality wine brand, 19 Crimes, is moving into the hard seltzer category where the company is looking to broaden its appeal among a new generation of drinkers.
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For as long as I can remember, the wine industry has been coveting youth. Generic bodies have been at the forefront of this rush to connect with Gen Y. The CIVB, Inter Rhône and InterLoire have all invested significant resources into campaigns targeted at millennials.
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Published: 15 January, 2020
Prices for both bulk and grape from California and Washington will continue to ‘drop noticeably’, leading to widespread discounting, according to the annual State of the Wine Industry 2020 Report from Silicon Valley Bank.
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Published: 15 October, 2019
A new definitive report into the drinking behaviours of millennials (born between 1980 and 2000) has put to bed concerns that younger drinkers are completely abandoning wine in favour of craft beers or spirits – or even eschewing alcohol completely.
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Published: 30 August, 2019
Looking back to December, there was one major trend analysts were backing to have the most influence on the mix of sales and consumer behaviour in 2019.
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Published: 21 January, 2019
Fun fact: the Oxford Word of the Year 2018 was “toxic”. Why toxic, you ask? Every year, the eminent Oxford University institution chooses a word or expression that is judged to “reflect the ethos, mood or preoccupations of the passing year” and have “lasting potential as a term of cultural significance”.
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Published: 16 January, 2019
The steady growth of the US wine market may be coming to an end as the frequency of consumption among younger consumers declines, according to a new report from Wine Intelligence.
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Published: 22 November, 2018
Prominent South African winemaker Bruce Jack officially launched his new eponymous wine range yesterday at High Timber restaurant in London.
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Published: 11 October, 2018
On-trade operators at Bar Convent were urged to ditch a “vanilla” approach in favour of taking a more political stance with the brands they pour and activities they run.
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New research reveals the younger drinker continues to say no to wine while the over 45’s can’t get enough. This is a big opportunity, argues Neil Anderson of Kingsland Drinks.
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Published: 17 January, 2018
New research has revealed the huge opportunities for operators willing to embrace fluid eating and drinking trends. Jo Gilbert reports
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Published: 18 December, 2017
It is with us at last. The wonderful Christmas and New Year period when wine drinkers empty their wallets and flash their contactless cards with gay abandon. Filling their cars, kitchens and cellars with bottles, these treasured consumers keep our businesses afloat, at least for a few more months.
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Published: 24 November, 2017
A new generation coming up behind the Millennials is presenting new challenges to the drinks trade. Andrew Catchpole reports from the Global Drinks Forum in Berlin
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Published: 29 August, 2017
Online reviews can increasingly make or break a business and nowhere is this more true than with millennials and the restaurant world.
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