What happens when vodka companies run out of ideas for flavours - will they jump on the bandwagon like crisps and start producing the likes of fish and chip or hoisin duck flavours? We'll have to wait and see if that quirky initiative ever sees the light of day. In the meantime, Diageo GB is rolling out a new variant for its popular flavoured vodka range - Smirnoff Blueberry (rrp £14.79) in a bid to fuel further growth of the category. So far, so good - according to Diageo its Bristol trial saw "outstanding" results. Smirnoff Blueberry is promoted to be served with lemonade, making it easy for consumers to create a long, mixed spirit drink at home.
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Published: 08 February, 2010
InterContinental Brands has been permitted by the High Court to continue using the Vodkat name, despite losing a legal battle against Diageo.
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Ready to drink vodka brand VK Vodka Kick has secured deals with Threshers and Sainsburys to stock four of its flavoured vodkas.
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An American producer of vodkas containing extra vitamins and legal stimulants is planning an assault on export markets after securing investment from a New York private equity firm.
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The UK's annual vodka sales are likely to reach the £2 billion mark according to a new Mintel report.
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Published: 27 April, 2009
Liqueur producer Walders is preparing to release a new vodka and vanilla drink for the category.
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Published: 16 April, 2009
A vodka-based test-tube drink has been removed from sale across the UK because it encourages irresponsible consumption.
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Published: 16 April, 2009
A vodka-based test-tube drink is to be removed from shelves across the UK after its producers were accused by a powerful complaints panel of promoting irresponsible drinking and linking the drink to sexual success among youth.
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Published: 02 March, 2009
Diageo is rolling out two new flavoured Smirnoff vodkas and a coffee-flavoured version of Baileys in the UK, after successful test markets.
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Published: 18 February, 2009
The makers of a vodka named after the rock legend Jimi Hendrix have been ordered by an American judge to withdraw it from sale and pay the musician's estate $3.2 million.
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Published: 03 February, 2009
Polish vodka producer and spirits importer CEDC has reduced its full year net sales forecasts for 2009 from around US$2 billion to the range of US$1.25 billion to £14 billion.
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Published: 16 November, 2008
The UK's best selling flavoured vodka shot range, Corky's, will now be available in a 1.5l format for optics - a first in the vodka shot category.
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Published: 14 October, 2008
Vin & Sprit (V&S), owners of premier Swedish vodka brand Absolute Vodka is suing Absolute Radio, the rebranded Virgin Radio, over what it claims is trademark infringement.
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Published: 13 October, 2008
A vodka drink is to be removed from sale because it looks like a soft drink and could appeal to children.
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Published: 29 September, 2008
Russian Standard Vodka has announced a multi-million dollar programme with Maxim Media, the largest men's lifestyle media brand in the US.
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Published: 26 September, 2008
A new blueberry flavour vodka shot from Corky's is set to provide the perfect tipple for those who like to mix cranberry, pomegranate and other 'super fruit' juices with their favourite vodka.
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Published: 24 September, 2008
OVAL Vodka are bringing something completely new and unique to the top London night scene, by introducing an ultra luxurious bottle. The handmade OVAL Vodka bottle is completely covered in 7000 Swarovski Crystals. Only 25 of these bottles will be produced in the whole World. Making it a very sought after product.
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Published: 22 September, 2008
Pincer Vodka is set to transform the drinks market as the first herbal infused vodka with botanical benefits. Available from select bars and retailers from October, Pincer Vodka is fused with the light refreshing taste of Wild Elderflower and key ingredient Milk Thistle - widely recognised for its protective and restorative effects.
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Published: 08 September, 2008
Skyy vodka is to sponsor T.G.I. Friday's national in-house Bartender Championship and become the group's new house vodka.
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Published: 08 September, 2008
A new drinks distributor has entered into the UK market with the launch of Latvian vodka product.
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