Published: 19 December, 2025
How do you design the perfect, catch-all wine label for the 21st-century consumer? A young start-up may well crave contemporary shock value, but Château Lafite is unlikely to embrace funky designs and psychedelic script when its brand equity depends on projecting notions of heritage and storied prestige. The visual language of yesterday – cursive fonts, textured paper and stately imagery – still has an important role to play in a world where consumer expectations vary significantly.
Read more...
|
Published: 14 March, 2025
Anna Hamill, London MD for drinks brand specialist Denomination, explains how vodka can overcome its 'generic' European image.
Read more...
Rowena Curlewis, head of design agency Denomination, extols the virtues of disruptive branding in a crowded wine and spirits world.
Read more...
Published: 09 December, 2022
Leading design agency Denomination has expanded its managerial team, appointing three new members to work in the firm's US, UK, and Australian offices.
Read more...
Is glass creating a bottleneck in the drive to greater sustainability and can we change consumer perception of it as a strong indicator of quality? Andrew Catchpole reports back from Harpers’ recent Sustainability of Glass webinar.
Read more...
Published: 21 April, 2022
For the near future, at least, the glass wine bottle is here to stay, albeit with a re-evaluation of how it is used, with consumer perception being a major hurdle to change.
Read more...
Published: 13 April, 2022
With sustainability firmly back at the top of the agenda for trade and consumers alike, Harpers is partnering with North South Wines to host a panel debate on the future of the glass bottle.
Read more...
Published: 13 December, 2021
People buy with their eyes and clever design can also deliver strong cues as to what will be in the bottle, conveying clear messages that help bridge the gap between consumer and producer, as Andrew Catchpole reports from this year’s Harpers Design Awards.
Read more...
Published: 18 November, 2021
Leading agricultural scientist Diego Tomasi has been appointed as the new director of the Conegliano Valdobbiadene Prosecco DOCG.
Read more...
Published: 16 September, 2020
Rowena Curlewis, CEO of drinks design specialist Denomination, on why plant-based wines need to move beyond their niche appeal and invite all-comers to the party
Read more...
A major shift in the way alcoholic drinks are packaged, dispensed and branded may well be here to stay in the wake of the pandemic.
Read more...
The latest Harpers webinar, Innovation in the time of Covid-19, is primed to kick off this Monday (13 July) at 11am.
Read more...
Entries are now open for the Harpers Design Awards 2020.
Read more...
Designer Rowena Curlewis talks trends and packaging design in a post-pandemic world. Andrew Catchpole tunes in.
Read more...
Export volumes from the Conegliano Valdobbiadene Prosecco Superiore DOCG to the UK doubled in 2019, according to the latest data from its Consorzio.
Read more...
Published: 13 March, 2020
Rowena Curlewis, CEO of drinks design specialist Denomination, on why legacy brands are enjoying a new lease of life.
Read more...
Fourth Wave has launched a range of lighter-style wines called Tread Softly, in partnership with drinks design outfit Denomination.
Read more...
Published: 02 January, 2019
Rowena Curlewis, CEO of drinks design specialist Denomination, urges winemakers to stop bottling it and embrace new packaging formats and sizes
Read more...
Published: 10 December, 2018
Good design may only sell the one, first bottle if the liquid inside is discovered to be below par. But present the most sublime booze in a mediocre or off-putting package and the painstaking craft of the distiller or winemaker is likely to be left collecting dust.
Read more...
Published: 08 August, 2017
Once again a panel of judges came together to determine this year’s design stars from across the wines, beers and spirits stratosphere.
Read more...
