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BNIC unveils new identity for Cognac

Published:  15 November, 2017

Cognac has unveiled a new brand identity for the region designed to highlight its authenticity and heritage.

A new logo was unveiled this week with the new identity being rolled out now across all communication by industry body Bureau National Interprofessional du Cognac (BNIC), which represents, protects and develops the reputation of Cognac and its producers.

The new “inspiring identity” had been chosen to reflect Cognac’s “inspiring” credentials, said the BNIC.

“The identity represents all the contributors who together produce our most proud creation,” said Vincent Chappe, member of the standing committee of the BNIC and president of the Communication Commission, adding it was both bold and flamboyant and illustrated a "beautiful story about the Cognac appellation".

The Cognac production area, which was officially defined as a region in 1909, covers the Charente-Maritime, a large part of the Charente and some smaller parts of Deux-Sèvres and the Dordogne, with the tipple exported  to 98% of the world and drunk in 160 countries.

Claire Caillaud, BNIC director of communication, said the new identity would reinforce the image of a product with a “guaranteed origin and authenticity”.

“Authenticity, heritage and terroir are at the heart of the new identity; concepts that are central to today’s expectations of the current spirits market,” she said.

The Cognac winegrowers and negociants gathered at the BNIC headquarters in Cognac for the selection process of the new brand identity.

It chose a proposal from Be-Poles Studio, an agency based in Paris and in New York.