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Diageo launches ‘AI selector’ to help people find their perfect single malt

Published:  28 November, 2019

Diageo has launched a digital experience that uses Artificial Intelligence (AI) and Machine Learning (ML) technologies in a bid to help people to find their perfect single malt Scotch whisky based on their preferences for certain flavours.

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Johnson urges Trump to lift tariffs on Scotch

Published:  06 November, 2019

UK Prime Minister Boris Johnson has urged US President Donald Trump to lift tariffs on Scotch whisky.

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Glen Moray responds to mixologist demand for single malt mixer

Published:  25 October, 2019

Glen Moray has responded to mixologist demand for single malt cocktail mixers with a new range of ‘bitters’.

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Rising to the occasion

Published:  23 September, 2019

Global challenges remain but malts and modern brands have given whisky producers a new spirit of quiet confidence, says Tom Bruce-Gardyne

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Scottish government calls for post-Brexit protections for whisky

Published:  01 August, 2019

Scotch whisky must retain its current protected status if the UK leaves the EU without a deal, Fergus Ewing, the Scottish government’s secretary for the rural economy, has said.

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SWA blasts Bladnoch for sexist marketing campaign

Published:  23 July, 2019

Bladnoch Distillery has been reprimanded by the Scotch Whisky Association (SWA) for the sexist marketing of its True Scot brand.

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The GlenAllachie highlights wood aging in new signature range

Published:  05 July, 2019

The GlenAllachie Distillery is extending its range of whiskies to include a number of limited edition expressions that highlight the wood management expertise of master distiller, Billy Walker.

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Scotch Whisky tourism hits record high

Published:  21 June, 2019

Over 2 million tourists visited Scotch Whisky distilleries in 2018, a record number.

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English and Welsh whisky soaring

Published:  14 June, 2019

English and Welsh whisky makers are struggling to keep up with demand thanks to “enormous interest” from spirits drinkers, according to the WSTA.

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Johnnie Walker master blender awarded OBE

Published:  10 June, 2019

Dr Jim Beveridge, Johnnie Walker’s master blender, has been awarded an OBE for his outstanding service to the Scotch whisky industry.

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SWA secures trademark for Scotch in South Korea

Published:  07 May, 2019

Scotland’s national drink has secured enhanced legal protection in South Korea after the Scotch Whisky Association’s (SWA) application to register “Scotch Whisky” as a Certification Trademark was successful.

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SWA doubles support to projects combatting alcohol misuse

Published:  05 April, 2019

The Scotch Whisky Association (SWA) has announced it will to double its support to projects that work to combat alcohol misuse to £1 million

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Food and drink exports growth slows to crawl but gin and whisky fly the flag

Published:  25 March, 2019

Overall UK food and drinks exports slowed to a crawl in 2018, but gin and whisky continued to fly the flag – each growing in both value and volume.

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Edrington sells Cutty Sark to La Martiniquaise-Bardinet

Published:  28 November, 2018

Edrington has sold its Cutty Sark Scotch Whisky brand to La Martiniquaise-Bardinet for an undisclosed sum.

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Haig Club aims to shatter whisky myths with new push

Published:  23 October, 2018

Diageo’s Haig Club aims to shatter whisky drinking myths in a new print ad campaign featuring David Beckham.

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Double-digit growth for Scotch Whisky exports

Published:  18 October, 2018

The Scotch Whisky Association (SWA) has reported double-digit growth in exports of Scotch Whisky boosted by an increasing popularity of single malt.

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SWA calls on government to continue duty freeze

Published:  10 September, 2018

The Scotch Whisky Association (SWA) has called on the UK government to support the industry at home through a continued duty freeze in the Autumn Budget.

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WSTA turns spotlight on English and Welsh whisky with new ‘trail’

Published:  27 August, 2018

The WSTA has launched an English and Welsh whisky trail to further boost growth of a sector that lay dormant for than a century.

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Brown-Forman appoints Mangrove as UK distributor for its Scotch Whisky portfolio

Published:  23 August, 2018

Brown-Forman has appointed Mangrove Global as the exclusive UK distributor for its premium Scotch Whisky portfolio.

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Scotch Whisky achieves trademark certification in South Africa

Published:  06 August, 2018

The Scotch Whisky Association (SWA) has successfully registered ‘Scotch Whisky’ as a certification trademark in South Africa.

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