Fresh & Easy garners awards for sub $10 wine range

Published: 18 January, 2007

Fresh & Easy, Tesco's US convenience store chain, has won 63 awards in the last six months with many being presented to its wines priced under $10.

More than half of Fresh & Easy's 65 specially selected wines have received awards, including a Best in Show, 90 Parker Points and Platinum Medals. Most award winning wines are priced under $10, including two which retail for only $1.99 in California and $2.99 in Arizona and Nevada.

A few notable wine awards include:

2008 San Francisco International Wine Competition

Big Kahuna Cabernet Shiraz, Bronze Medal Winner, $1.99 in California / $2.99 in Arizona and Nevada

Boro Hills Sauvignon Blanc, Silver Medal Winner, $9.99

Vista Point Chardonnay, Bronze Medal Winner, $1.99 in California / $2.99 in Arizona and Nevada

2008 San Francisco Wine Chronicle Competition

Hilltown Vineyards Merlot, Bronze Medal Winner, $6.99

Jerry Mead's New World International Wine Competition, 2008

Hilltown Vineyards Pinot Noir, Gold Medal Winner, $8.99 in California / $9.49 in Arizona and Nevada

Critics Challenge International Wine Competition, 2008

The Deux Rhone Chateauneuf-du-Pape, Platinum Medal Winner and Best In Show, $18.99

"We believe our customers should not have to compromise on quality simply because they don't want to spend a lot on wine. We are proud to offer extremely high-caliber, award-winning wines at incredible prices," said Simon Uwins, Fresh & Easy chief marketing officer.

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