1.5M campaign from Disaronno
Published: 18 January, 2007
Italian Amaretto liqueur Disaronno is warming up for Christmas with a 1.5 million national television advertising campaign.
Featuring young women on a night out with friends, the advert will launch on 13 November and run for six weeks. This is the largest campaign of its kind from Disaronno, representing a 38% rise on previous TV advertising costs.
Andy Corris, brand manager for Disaronno at First Drinks Brands, said: We have enjoyed a fantastic 2006 and seen very strong sales growth of 22%, outperforming the liqueurs market which is showing only 2% growth.'
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Registered in England No. 6646125. VAT No. 938 4452 95
