Bacardi expands global leadership team

By Jo Gilbert

Published: 29 November, 2016

Spirit behemoth Bacardi has appointed a new senior vice president and global chief communications officer.

K.C. Kavanagh will report to Mike Dolan, chief executive officer of Bacardi Limited, and will serve on the company's global leadership team.

Coming from a hospitality background with Starwood Hotels & Resorts Worldwide, Kavanagh will now work closely with Dolan and Chairman Facundo L. Bacardi to develop internal and external corporate communications to drive growth globally.

She will also collaborate with the company's brand marketing teams to develop advertising campaigns, social media strategies and content marketing programs across the spirit producer's portfolio.

In addition, Kavanagh will oversee the company's corporate and brand archives ensuring the preservation of legacies, management of assets, and protection of brand trademarks.

"Her significant corporate and global experience, coupled with her success in launching and nurturing luxury, lifestyle and next generation brands, dovetails perfectly with our efforts to innovatively market our brands and cultivate meaningful relationships with our consumers around the globe," Dolan said.

Kavanagh previous spent 18 years at giant Starwood Hotels & Resorts Worldwide, where she was a member of the company's senior leadership team and led global communications for the company's 11 brands.

She replaces Jim Gallagher who recently decided to step down.

She will be based at the company's global headquarters in Hamilton, Bermuda, subject to immigration approval.

Bacardi is the largest private spirits company in the world, producing 200 brands and labels, including Bacardi rum, Grey goose vodka and Bombay Sapphire gin.

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