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Isla Negra partners with English Heritage

Published:  27 September, 2016

Concha y Toro's Isla Negra brand has partnered with English Heritage to offer two-for-one entry into all the sites the organisation looks after.

Concha y Toro's Isla Negra brand has partnered with English Heritage to offer two-for-one entry into all the sites the organisation looks after.

English Heritage is an organisation that looks after 400 historic sites across England including pre-historic sites, castles, abbeys and monuments. More than 10 million people visit the sites every year.  Stonehenge is one such site that is looked after and conserved by English Heritage.

Isla Negra will be offering the 2.5 million two-for-one promotions on neck bottle collars on bottles sold through Tesco.

"Isla Negra is well established as a wine brand that people love.  It continues to be very popular and recent data shows strong volume growth. What we were looking for was something to help to grow the number of people buying the wines, to add standout on shelf and basically to reward the wine shopper in a meaningful way.  This partnership fits that brief perfectly for us," said Dan Featherstone, marketing manager for Isla Negra.

Isla Negra volume increased 10% in the twelve weeks ending 16 August 2016 according to IRI total off-trade data. 

"English Heritage are delighted to be partnering with Isla Negra, one of the biggest wine brands in the UK. Like us, Isla Negra care passionately about keeping traditions alive and enjoying spending time with family and friends. Partnerships with companies like Isla Negra are vital in supporting the work of English Heritage, helping us look after the places in our care and put people where history really happened," said Sinéad Donoghue, head of partnerships at English Heritage.

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