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Echo Falls links up with British fashion designer for new limited edition range

Published:  14 August, 2014

Accolade Wines has introduced two new limited edition bottle designs for its leading Echo Falls wine brand that have been created by top British fashion designer, Holly Fulton.

Fulton said she hoped the labels conveyed the "fun, feel-good factor" that she thinks links the worlds of wine and fashion. The label designs are inspired by Fulton's prints for this summer and will appear on Echo Falls' classic range covering its Chardonnay, Pinot Grigio, White Zinfandel, White Grenache and Merlot varietals.

Fulton said the new wine designs would be a "perfect accompaniment to a styling session with the girls at home before a great night out".

Echo Falls get limited edition fashion makeover

The limited edition wines are on sale in Tesco and Morrisons until stocks last, and cost £6.99 each.

Amy White, Echo Falls' marketing director, said: "We know that our consumers are passionate about fashion, and partnering with such a fun and aspirational British fashion label is certain to delight and excite them."