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Kingsland Wine & Spirits ditches Legacy name

Published:  24 April, 2014

Manchester-based Kingsland Wine & Spirits and Legacy Wines will now be known as Kingsland after stakeholders called for the name to be simplified.

Kingsland, founded over 50 years ago, offers contract packing, importing, bottling and storing of wine for customers. The Legacy business was founded in 2011 as its branded and agency side, and further strengthened with the purchase of Stratford's in 2012.

After listening to stakeholders, the company has now simplified its message, consolidating its divisions under the Kingsland umbrella, which has been in use for over 20 years.

Managing Director Andy Sagar said: "The last few years have been a period of positive development and significant investment for us, from setting up our own brands and agency portfolio to installing a new 42-tank wine cellar.  Bringing all the elements of our operation under one name helps us to communicate a very simple message: that Kingsland is an experienced, innovative, bespoke wine and spirits company."

Kingsland is taking its largest stand (Q40) to date at this year's London Wine Fair to showcase its new corporate identity, growing agency and own brands portfolio and supply solutions. The stand will display its new Shorn wine range from New Zealand as well as that country's Marisco Wines; Australia's McWilliam's wines (which moved from PLB in Febraury); Tinto Figuero from Spain's Ribera del Duero;  Eresma from Rueda; Italy's Borgo Molino Prosecco and JCM - an exclusive range from Jean Claude Mas, France.

The firm has been in the process of strengthening its senior team since last September, taking on ex-Accolade Wines marketer Neil Anderson to the role of marketing director in January 2014, followed by Guy Young as commerical director.