Loire rebrand aims for modernisation
Published: 19 February, 2024
InterLoire has announced the launch of a new collective identity for its wines as part of a move to update the region’s branding.
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Friday read: Why are non-alcoholic brands so obsessed with…alcohol?
Published: 03 February, 2023
Nazy Farkondeh, senior writer at verbal branding agency Reed Words, on why low & no brands should stop focusing on what they’re not.
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Innovation Report: Branding Drinks
Published: 01 June, 2022
James Lawrence identifies the branding trends stealing a march for wines and spirits.
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How do you give the drinks of yesteryear a modern twist?
Published: 13 March, 2020
Rowena Curlewis, CEO of drinks design specialist Denomination, on why legacy brands are enjoying a new lease of life.
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Registered in England No. 6646125. VAT No. 938 4452 95
