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Pig in a Poke signs up with Dating in the Dark

Published:  18 November, 2010

Pig in a Poke has signed a deal with Living TV to be the official wine supplier for the next series of Dating in the Dark.

Pig in a Poke has signed a deal with Living TV to be the official wine supplier for the next series of Dating in the Dark.

Supplier Wheelbarrow Wines said the agreement would give exposure to the Italian wine brand among an audience of young adults.

Dating in the Dark's third series launches in the New Year and continues the formula of matching couples together in unlit rooms, although viewers can see the contestants thanks to infra-red technology.

Pig in a Poke will be seen during the segments of the award-winning prime time programme where contestants are filmed discussing their prospective partners in fully-lit conditions. The brand, created by former Asda buyer Alistair Morrell, will also feature on the show's website.

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