Chase Distillery looks to break into the US market

Published: 13 July, 2010

UK spirits specialists, Chase Distillery, hopes to break into the US market by appointing Pelican Brands as its American distributor for its range of English spirits and liqueurs.

Pelican Brands, based in Carmel, California, hopes to introduce Chase's distinct portfolio of niche spirits brands to discerning bars and on-trade outlets in the US.

It is looking to build on the fact that Chase's vodka was named "World's Best Vodka" in the 2010 San Francisco World Spirits Competition.

"After two years of successful growth we are now being sold in some of the most prestigious of venues in the UK such as The Ivy, The Ritz and Harrods, we now feel the time is right to enter the US market," said Will Chase, founder and chief executive of Chase Distillery.

"Success in the US is the benchmark for all spirit brands and businesses like ours and as such it is a fiercely competitive market. It is critical that we enter the US with the right partner and we have been extremely impressed by Pelican Brands' people, processes and ambitions."

J Smoke Wallin, chairman and chief executive of Pelican Brands, said: "We are building a very exciting and powerful portfolio of spirit brands and the opportunity to partner with the 'World's Best' vodka was too good to miss. More important than the awards is the deep integrity and care with which Chase brands are made. I am delighted to be working with Will and his team and looking forward to future successes."

Pelican Brands will distribute Chase Vodka and Chase Elderflower Liqueur - made with Chase Vodka - in key markets in the US in September with national roll planned after that. Other brands from the Chase portfolio will be launched in due course.

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