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World wine leaders sign up for WineFuture 2009

Published:  06 July, 2009

Robert Parker, Jancis Robinson MW and Oz Clarke are just some of the high profile names to be lined up for a world forum on wine to be held in Rioja, Spain in November.

They will be joined by leading UK wine trade figures, including Tesco's Dan Jago and Constellation's Troy Constellation, at Winefuture-Rioja 09.

The event is the second of its kind to be run by the Wine Academy of Spain and will look to address many of the key commercial and viticulture issues facing the global wine trade.

"We are very pleased with the quality of speakers who have agreed to share their expertise," said Pancho Campo MW, founder of Winefuture 2009. "We intend for Winefuture-Rioja 09 to be a source of serious analysis of the current marketplace as well as a source of inspiration
and leadership for the future," he added.

"To our knowledge it is the first time these leaders have all met at once," said Campo.

Other speakers lined up for the event to be held between November 12-13, at Logrono, Rioja, include Miguel Torres of the Torres Group, Mel Dick, president of Wines for Southern Wines & Spirits and and Don St Pierre, chief executive for ASC Fine Wines in China. It will include a series of seminars as well as keynote speeches and producers from around the world will be present in a separate exhibition area.

The Wine Academy of Spain says the event is already on the way to being sold out with interest from 38 countries. You can register online and find our more details at

Session topics will address:
? The global economic crisis
? How to improve consumption
? How to improve sales in the on-trade and off-trade
? Emerging and interesting markets: Asia, Russia and Scandanavia
? The environment and its business opportunities
? Wine education for increasing sales and consumption
? The role of wine writers and critics in the future of the industry
? The role of wine fairs and competitions as marketing and sales strategies
? The importance of Internet for promoting sales and consumption
? The importance of brands in the future of the industry