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Co-op and Digital Goodie team up to launch online shop

The service is currently available to shoppers within a four km radius of a Co-op store on the Kings Road in London, before being rolled out to a further eight London stores. The Co-op plans to make the service available in a “significant number” of other UK towns and cities in the "near future”.

A wide range of alcohol will be available to order online, including 30 bottles of spirits, including gin, whisky and vodka, 35 red, white and rose wines, and three sparkling varieties.

“Our new online shop and delivery service is an essential part of our expanding digital services to our customers,” said Chris Conway, head of food digital at the Co-op. “We have been very excited to work together with a modern and agile technology company such as Digital Goodie. The newly launched service is a result of our fruitful cooperation and agile development."

Moris Chemtov, global chief executive of Digital Goodie, said it was “extremely proud" to partner with Co-op in the UK to help them improve their customer experience, and their digital transformation.

"Co-op's strong focus on digitalisation and their agile approach to development puts them in a perfect position to deploy new online services. Our mission is to help retailers make their e-commerce simple, by connecting the online and brick and mortar channels to one seamless and simple user experience.”

As well as the Co-op, Digital Goodie’s customers include some of the world’s leading retailers in Scandinavia and the Baltic region, including Finland’s largest retailer S Group.

More than a million consumers use Digital Goodie's retail cloud shopping solution in the country. It said the partnership with Co-op represents an “important expansion in one of the most advanced online grocery markets in the world”.

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