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Brunello di Montalcino appoints marketing director to target UK

Published:  12 February, 2019

Francois Colas has been appointed marketing director at the Brunello di Montalcino estate, La Fiorita.

His role will be to build the Brunello di Montalcino brand in the UK and other significant markets. He will work alongside Flint Wines, which has been appointed distributor for the UK.

Colas was previously export director at Maison Bruno Paillard, where he worked since 2002, developing the Champagne’s presence in wine-focused restaurants and independent wine merchants in the UK, the US and Australia.

La Fiorita was founded by Roberto Cipresso in 1992 and purchased by Natalie Oliveros in 2011, who says her vision is to create a “world-class Italian estate”.

A new Cantina is under construction and will be built in time for the 2019 harvest and there is also an on-going investment in the vineyards in addition of its existing organic plots.