Bancroft signs deal as exclusive UK distributor of Franco Conterno

By Lisa Riley

Published: 11 June, 2018

Bancroft Wines has signed a deal as the exclusive UK distributor of Piedmont producer Franco Conterno.

The deal, which takes place with immediate effect, includes Bancroft distributing the portfolio across both the on and off-trade.

Dedicated to the cultivation of Lampia and Michet Nebbiolo, Barbera, Dolcetto, Merlot, Freisa and Chardonnay, Franco Conterno is located in the heart of the Langhe, in the hamlet of Bussia di Monforte d’Alba.

It has 28 hectares of vineyards, 18 of which are planted in the territory of Barolo, in Monforte d’Alba (Bussia), Castiglione Falletto (Pugnane) and Novello (Panerole). The remaining 10 hectares are planted in Madonna di Como.

The “endless care” the winery applied to its vineyards and cellars, its emphasis on sustainability and its commitment to run a true family business reflected Bancroft’s own values, said CEO Jon Worsley.

“The Conterno family has been producing wines of extreme quality, elegance and prestige in Piedmont for several generations, and their work has shaped our very notion of what Piedmontese wines should be,” he said, adding Bancroft looked forward to promoting the “Conterno legacy” in the UK and forming a long-term partnership.

Last week Barney Davis, previously of Lanchester Wines, joined Bancroft Wines as its new buying director taking on all aspects of buying and shipping at the company.

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