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Jacob’s Creek adds Australian Rosé with a French twist

Published:  28 September, 2017

Jacob’s Creek has added a French-inspired Australian Rosé to its UK portfolio to tap the tipple’s success in its homeland.

Available from next week (rrp: £8), the premium positioned Jacob’s Creek Le Petit Rosé is made with Australian-grown grapes by winemakers in Australia, but reflected the “fresh and delicate” style of Rosé that is common in the Southern French countryside, said brand owner Pernod Ricard.

It is being launched in the UK to replicate the wine’s “huge success” in Australia, said Vicky Hoey, head of marketing, Pernod Ricard UK, adding it had become the number one performer in its category only eight months after launch.

“We’re seeing a growing trend for lighter style Rosé, which is proving to be a key emerging wine choice for shoppers, including younger consumers who are eager to try new styles and wish to enhance their sophistication among friends.”

Pernod Ricard UK is supporting the newcomer, which features a contemporary rose gold and deep navy blue label, with digital and social activity.