Independent tasting SITT to be taken over by Harpers publisher

By Jo Gilbert

Published: 10 November, 2016

Harpers' publisher, Agile Media Ltd, is pleased to announced that is taking over the running and full responsibility of SITT - the leading tasting for Independents from the on- and off-trade.

Harpers' publisher, Agile Media Ltd, is pleased to announced that it has acquired SITT and is taking over the running and full responsibility for the event - the leading tasting for Independents from the on- and off-trade.

SITT will join a growing portfolio of publications and events at Agile including Harpers Wine and Spirits, Off Licence News, Class, Drinks International, The Drinks Wholesaler and The Drinks Retailing Awards.

The acquisition will create synergies between Agile's portfolio of drinks focused titles and events, to the benefit of exhibitors and attendees.

"SITT It is a fantastic tasting with masses of potential," Lee Sharkey, publisher of Agile's Wine and Retail titles said.

"Since Judy Kendrick launched SITT over 10 years ago it has become one of the most important and loved tastings in the trade. We think that a smaller, more drinks focused publisher such as Agile will be able to really cherish this brand and develop it as we have done with our other products".

Andrew Reed, managing director responsible for wine assets at WR, which previously co-owned SITT with Agile, added: "This is a vibrant and well run tasting exhibition and I'm sure that Lee and her team will be able to provide the focus and commitment that it needs to take it to the next level.

"We at WR will continue to organise and focus on our market leading event in the wine trade, the International Wine Challenge (IWC), and we have ambitious growth plans for the brand both in UK and internationally. WR and Agile will of course continue to work closely together to ensure that synergies are optimised for all of our products".

For all enquiries regarding SITT, please contact lee.sharkey@agilemedia.co.uk.

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