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El Dorado Golden Rum wins Sainsbury's listing

Published:  20 July, 2016

El Dorado's five-year-old Golden Rum has won its first listing with Sainsbury's, bolstering the supermarket's growing rum portfolio.

El Dorado's five-year-old Golden Rum has won its first listing with Sainsbury's, bolstering the supermarket's growing rum portfolio.

El Dorado comes from South America's Guyana - a country with a rich rum-making history - and will be available nationwide through Sainsbury's from the end of July.

El Dorado five-year-old was created by master distiller, Shaun Caleb, at Demerara Distillers, which dates back 1670.

El Dorado is distributed in the UK by Love Drinks.

The rum has been aged for a minimum of five years in American Oak barrels and is intended to be drunk neat, with mixers or in cocktails such as a Daiquiri or Demerara Swizzle.

UK brand ambassador for El Dorado Rum, Dean McGregor said golden rum is growing as the demand for versatile spirits increases.

He said: "We are delighted that through Sainsbury's we are able to bring El Dorado five-year-old to so many more rum lovers across the UK. Golden rum is growing in popularity and one of the main reasons is its versatility, it is suitable for so many occasions."

He added: "It can be enjoyed neat on the rocks, with a mixer, or used to create cocktails for friends on a warm summer evening, it is a great addition to your drinks cabinet."

El Dorado Demerara Rums are believed to be the only range of rums made from 100% Demerara Sugar.

El Dorado five-year-old Golden Rum is available at an RRP of £26 and will be available from more than 250 Sainsbury's stores nationwide from the end of this month.

Love Drinks is a premium import, distribution and marketing company for spirits, liqueurs and craft beers, respresenting Abelha Organic Cachaça, The Bitter Truth Cocktail Range of Bitters and Liqueurs, Einstök Icelandic Craft Beers, El Dorado Demerara Rums, Goslings Bermuda Rums, Hayman's Gins, Lanique, Lowlander - beers brewed with botanicals and Mr Black Cold Press Coffee Liqueur.

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