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Copestick Murray and Aresti Chile Wine sign partnership in the UK

Published:  22 April, 2016

Copestick Murray is continuing its momentum of rapid growth by signing a UK agency and distribution agreement with a Chilean wine brand

Copestick Murray is continuing its momentum of rapid growth by signing a UK agency and distribution agreement with a Chilean wine brand.

The distributors have signed a partnership deal with Aresti Chile Wine (ACW).

The Aresti brand itself is distributed by Eurowines Limited in the UK territory.

With this new partnership, ACW wants to achieve bigger distribution, both on and off trade, and to increase the brand awareness in consumers, sommeliers and the main key players in the market.

Robin Copestick, managing director of Copestick Murray, said: "We have been looking for a good Chilean partner for many years. ACW are a perfect fit for us. They have good brands, good volumes, excellent quality and also a flexible attitude to the requirements of the UK. Their commercial team have great experience and are motivated to make this work, their winemaking team are first class and they have some real imagination in their marketing department.

Copestick Murray will be focusing on helping the Aresti brand to develop new strategies into the UK market.

"Eurowines have done a great job of distributing the Aresti brand and I look forward to working with them to consolidate this important area of the market," Copestick added. "However ACW have great potential outside of their own flagship brand. This is where Copestick Murray can help ACW become a major player in the UK market.

"Copestick Murray currently sells around three million bottles of Chilean wine per year but with this new partnership I am looking to increase this figure exponentially over the next few years. It is a very exciting agreement and we cannot wait to get going."

Matías Rivera, managing director for ACW, said: "During the last few years we have been implementing a lot of changes in the company in order to achieve important distribution and also realise greater sales volumes. This new partnership is aligned with our plans in the UK, to become a more important player in one of the most important markets for the Chilean wines."

ACW owns three global brands, Aresti, Espiritu de Chile and Montemar that are sold in more than 40 countries with an annual turnover of US$20 million.

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