Wyborowa celebrates exploration with Pathbreaker app and competition

By Mathew Lyons

Published: 24 February, 2016

Polish vodka brand Wyborowa - also known as Wybo - has launched a new app named Pathbreaker which is part of a three-month competition to celebrate exploration, the new and the unknown.

To participate, competitors have to log on to the app and simply travel as far as possible without ending up at the same place twice.

The aim is to inspire people to change their everyday routines and enjoy the discovery and exploration of new places and new experiences. The app automatically generates a 10km area for you to explore at log in.

Paths can be shared on social media using the hashtag #Pathbreaker.

Whoever receives the highest score for the most path-breaking journey before May 31 will have the opportunity to win a trip with three friends to Las Vegas.

Wyborowa has partnered on a film with internet Vine star Jon Paul Piques for the app's launch.

The film follows Piques on a three-day life experiment mapping a unique 21-mile route across Los Angeles.

The film is available to view online here.

Piques said: "Partnering with Wyborowa on the Pathbreaker experience has been exciting for me to be a part of and a natural fit. We want people to inspire each other to try new experiences, push themselves towards a path they haven't tried before.

"We hope to encourage people and through my own story, the new Wybo Pathbreaker app and contest, I feel that we've accomplished just that."

Agata Debska, global marketing manager at Wyborowa, said: "For us Wybo Pathbreaker is an important initiative as Wyborowa was born in 1927 and to this day we're still exploring the unknown to bring enjoyment to our lives. We hope people enjoy playing - game on!"

For more details on the competition, please visit www.wybo.com/pathbreaker.

Founded in 1927, Wyborowa is a Polish rye grain vodka bottled at 37.5% abv.

It is the best-selling Polish vodka in Poland, according to data from Nielsen.

Wyborowa is also available in three fruit-flavoured variants - apple, raspberry and pear - which have an abv of 40%.

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