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Broadland sales up 20%, ahead of ambitious 12-year growth plans

Published:  26 November, 2015

Turnover at Norwich-based wine supplier Broadland Wineries is up 20% year on year to XXXX, the company has reported.

 Turnover at Norwich-based wine supplier Broadland Wineries is up 20% year on year to £51.2 million, the company has reported.

Pre-tax profits nudged down slightly from £1.77m to £1.68m for the year to March 31, 2015, due to one-off £300,000 investments in international market research and the establishment of two new subsidiaries in the US and Sweden.

The company has also doubled its customer base and the size of its international sales and marketing team.

Mark Lansley, Broadland's chief executive, said: "Investments in consumer insight, new winery equipment, country, channel and customer specific offerings and wine quality are all paying off."

Lansley has ambitious plans to grow the business from £42 million in 2014 to £250 million by 2026.

Broadland Wineries is on track to grow internationally and become a £250m wine business by 2026

Broadland Wineries was set up in 1965 as a contract bottler, but has refined its strategy in the last three years to focus on building its own portfolio of imported wines and becoming a dedicated wine supplier.

Customers include Aldi, Walmart, and Sainsbury's, as well as a number of regional retailers and international wholesalers.

The company has some 130 members of staff. Dr Arabella Woodrow MW advises on its wine portfolio.

Earlier this year, it strengthened its portfolio with the addition of Australian producer Project Wine, Rioja brand Viña Los Porches, and Langudeoc-Rousillon based winery Mme Claude Parmentier Fitou.

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