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New UK release for One Eyed Spirits Ron de Jeremy brand

Published:  27 October, 2015

One Eyed Spirits and Spirit Cartel are to launch a new expression of Ron de Jeremy Rum in the UK.

Ron de Jeremy XO Rum is a blend of pot- and column-still distilled rums from Barbados, Trinidad, Jamaica and Guyana, which have been aged for up to 15 years in American oak bourbon barrels.

One-Eyed Spirits has previously released Ron de Jeremy Reserva (40% ABV) and Ron de Jeremy Hardcore Spiced (47% ABV) in the UK.

At the 2014 Rum Masters, Ron de Jeremy Reserva won a gold medal and Ron de Jeremy Hardcore Spiced a master medal.

Ron de Jeremy XO has an ABV of 40%.

Olli Hietalahti, One Eyed Spirits chief executive and brand owner, said: "We are delighted to introduce this beautifully crafted addition to the Ron de Jeremy range in the UK.

"Having already seen great success across Europe, it truly meets the needs of the rum connoisseur and the expectations of the experimental bartender, as well as people who enjoy the finer things in life?always with a sense of humour?so it's no wonder it has quickly become our best-selling expression."

Spirit Cartel consiglieri, Charles Marshall: "We give our customers what they want - something different, daring and always superior quality. Ron de Jeremy XO is a fine addition to any top shelf."

The Ron de Jeremy brand is growing at 10.5% in the UK.

Ron de Jeremy Hardcore Spiced is growing at 23%, almost double the rate of the spiced rum sector (11.8%).

Ron de Jeremy XO has an RRP of £40.95.

The company describes the new rum's packaging as "erotic".

The range takes its name from noted 1970s porn star, Ron Jeremy.