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Majestic invites customers on to tasting team in craft beer push

Published:  06 October, 2015

Majestic customers are being given the chance to help choose a British beer to be stocked in all 211 of its stores as part of an Oktoberfest promotion.

From Friday until Sunday, October 9-11, Majestic stores will be offering samples of eight world craft beers that are already listed, and five local beers sourced by managers.

Customers will be invited to vote on their favourites and one customer from each store will be asked to join Majestic's beer tasting team to pick a local beer for the national listing.

Stores will also be running a free beer course for customers in the second half of October. It will cover beer's history, a tasting of different styles and food matching.

Majestic group chief executive officer Rowan Gormley said: "It's the first time that Majestic has hosted a beer event across all stores and it's a great way to share the delights of craft and local beers with customers."